I'm A Lousy Predictor Of The Future.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

Good Blurbs Are Short, Sweet, And Limited To Six. They Answer The Question “why Should I Buy This Book?

Some Things Need To Be Believed To Be Seen.