If You Want To Dig A Big

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It.

'good Enough' Stopped Being Good Enough A Long Time Ago. So Why Not Be Great?

People Rarely Buy What They Need. They Buy What They Want.