If You Think Cat Food Is For

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

It's Clearly More Fun To Make The Rules Than To Follow Them.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.