If You Think Cat Food Is For

Art Is A Personal Act Of Courage.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

The Future Isn't So Much About Absorbing Or Tolerating Change, It's About Making Change.

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.