If You Take Action, You Will Be

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

I Think It's Fascinating To Note That Some Of The Most Successful Organizations Of Our Time Got There By Focusing Obsessively On Service, Viewing Compensation As An Afterthought Or A Side Effect. As Marketing Gets More And More Expensive, It Turns Out That Caring For People Is A Useful Shortcut To Trust, Which Leads To All The Other Things That A Growing Organization Seeks.

Not Only Are Bloggers Suckers For The Remarkable, So Are The People Who Read Blogs.