If You Really Think About It, When

Taking Risks Gives Me Energy.

But I Think Technology Advertising Will Have To Stop Addressing How Products Are Made And Concentrate More On What A Product Will Do For The Consumer.

The Intellectual Architecture Means Focusing On Doing Great Work Instead Of Focusing On Agency Politics.

I'm Uncomfortable When I'm Comfortable. I Have To Start Something New-in The Agency Or In My Personal Life-every Two Years Or So. Taking Risks Gives Me Energy. I Can't Help It, It's My Personality. I'd Like To Think It's Not Really A Compulsion Toward High Risks, But The Spirit Of An Entrepreneur.

Transferring Successfully To The Next Generation Means Producing Work That's As Good As Or Better Than The Work Of The First Generation That Founded The Agency.