It's Hard To Build A Brand, Competitively,

Transferring Successfully To The Next Generation Means Producing Work That's As Good As Or Better Than The Work Of The First Generation That Founded The Agency.

We Set Up A Beta Site, A Test Site, With Movie, Music And Book Reviews. If You're Reading Them And You Want To Buy A Book Or A Ticket For A Movie That's Reviewed On The Site, You Can Do That Without Leaving Our Site.

I Can't Say The Advertising Model Is Obsolete Yet But It Doesn't Make A Lot Of Sense In The Long Range.

You Start Losing A Client The Moment You Get It.

Advertising Ought To Work By Telling You What It Is You Want To Tell, You Should Understand What You Want Us To Do, What You Want Us To Think, Where You Want Us To Shop.