It's Hard To Build A Brand, Competitively,

Advertising Ought To Work By Telling You What It Is You Want To Tell, You Should Understand What You Want Us To Do, What You Want Us To Think, Where You Want Us To Shop.

How Big Can We Get Before We Get Bad?

Second, We're Spending A Huge Amount Of Money On Technology So That Everyone Can Check Out Laptops And Portable Phones. We're Spending More Money To Write Our Existing Information Into Databases Or Onto Cd-rom.

You Start Losing A Client The Moment You Get It.

I'm Uncomfortable When I'm Comfortable. I Have To Start Something New-in The Agency Or In My Personal Life-every Two Years Or So. Taking Risks Gives Me Energy. I Can't Help It, It's My Personality. I'd Like To Think It's Not Really A Compulsion Toward High Risks, But The Spirit Of An Entrepreneur.