If You Hesitate To Map Out Your

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Before You Promise To Change The World, It Makes Sense To Do The Hard Work Of Changing Your Neighborhood.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.