If You Hesitate To Map Out Your

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

It's Possible That Your Next Frontier Isn't To Get More Efficient, It's To Get More Brave.

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

The Way You Make Something Happen Is To Do Something That A Fool Could Screw Up.