If You Have No Wish, How Can

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

Do The Emotional Labor Of Working On Things That Others Fear.

Art Is The Work Of A Human, An Individual Seeking To Make A Statement, To Cause A Reaction, To Connect. Art Is Something New, Every Time, And Art Might Not Work, Precisely Because It's New, Because It's Human And Because It Seeks To Connect.