If You Have No Wish, How Can

At Least At First, The New Thing Is Rarely As Good As The Old Thing Was. If You Need The Alternative To Be Better Than The Status Quo From The Very Start, You'll Never Begin.

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

If Failure Is Not An Option, Then Neither Is Success.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!