If You Don't Have Confidence In The

Effective People Do Two Things: They Strive To Do Excellent Work, And They Prioritize.

When The Trust Is High, You Get The Trust Dividend. Investors Invest In Brands People Trust. Consumers Buy More From Companies They Trust, They Spend More With Companies They Trust, They Recommend Companies They Trust, And They Give Companies They Trust The Benefit Of The Doubt When Things Go Wrong.

Our Behavior Is A Function Of Our Decisions, Not Our Conditions.

We See The World, Not As It Is, But As We Are──or, As We Are Conditioned To See It.

If You Want The Secondary Greatness Of Recognized Talent, Focus First On Primary Greatness Of Character.