If You Can’t Be Brilliant, At Least

The More Informative Your Advertising, The More Persuasive It Will Be.

There Is One Catagory Of Advertising Which Is Totally Uncontrolled And Flagrantly Dishonest: The Television Commercials For Candidates In Presidential Elections.

When You Have Nothing To Say, Sing It.

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

You Will Never Win Fame And Fortune Unless You Invent Big Ideas.