If You Can Clearly Articulate The Dream

Genius Is In The Idea. Impact, However, Comes From Action!

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

Champions Are Not The Ones Who Always Win Races - Champions Are The Ones Who Get Out There And Try. And Try Harder The Next Time. And Even Harder The Next Time. 'champion' Is A State Of Mind. They Are Devoted. They Compete To Best Themselves As Much If Not More Than They Compete To Best Others. Champions Are Not Just Athletes.

If You Sell What You Do, You're A Vendor. If You Sell Why You Do It, You're A Brand.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.