If We Think Long Term, We Can

Though We Are Optimistic, We Must Remain Vigilant And Maintain A Sense Of Urgency.

Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.