If We Ask For More And More

It's Easy To Assume People Are Conforming When We Witness Them All Choosing The Same Option, But When We Choose That Very Option Ourselves, We Have No Shortage Of Perfectly Good Reasons For Why We Just Happen To Be Doing The Same Thing As Those Other People; They Mindlessly Conform, But We Mindfully Choose. This Doesn't Mean That We're All Conformists In Denial. It Means That We Regularly Fail To Recognize That Others' Thoughts And Behaviors Are Just As Complex And Varied As Our Own. Rather Than Being Alone In A Crowd Of Sheep, We're All Individuals In Sheep's Clothing.

What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

I Pick What Are My Priorities And I Limit Those Priorities To Less Than Five In My Life And Really In Those Particular Areas Put In The Energy To Try To Make Good Choices.

They [people] Start Asking Themselves "well Which One Is The Best? Which One Would Be Good For Me?" And All Those Questions Are Much Easier To Ask If You're Choosing From Six Than When You're Choosing From 24 And If You Look At The Marketplace Today Most Often We Have A Lot More Than 24 Of Things To Choose From.

We Are Sculptors Finding Ourselves In The Evolution Of Choosing, Not In The Results Of Choice.