If The Plan Is To See What

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.

Nowadays People Talk About Paypal's Founders As Prescient Geniuses Who Would Inevitably Change The World. It Was, However, Not So Obvious That Paypal Would Taste Its First Major Success By Helping People Sell Beanie Babies On Ebay. But They Had A Vision, A Hope, And The Perseverance To Try Multiple Iterations Until They Got It Right.

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

If We Stopped Wasting People's Time, What Would They Do With It?