If It Captures Your Imagination, It Will

People Around The World, They Want The Authentic Starbucks Experience.

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.

My Mother Taught Me Something At A Young Age - She Said 'you Are The Company You Keep.' To Define Yourself By Some Label Or Some Level Of Resources - That's Pretty Shallow.

To Stay Vigorous, A Company Needs To Provide A Stimulating And Challenging Environment For All These Types: The Dreamer, The Entrepreneur, The Professional Manager, And The Leader. If It Doesn't, It Risks Becoming Yet Another Mediocre Corporation.

We Woke Up One Day, And All The Sudden Starbucks Was In The Middle Of This Political Crossfire Between The People Who Want To Bring A Gun Into Starbucks And The People Who Want To Prevent It. It Is A Very Difficult, Fragile Situation.