Starbucks Is Not An Advertiser; People Think

We Are Deeply Saddened By The Tremendous Loss Of Life And Devastation Caused By Hurricane Katrina, .. Starbucks Has A Long Tradition Of Striving To Bring Together People And Communities Where We Do Business. We Extend Our Heartfelt Condolences To The Bereaved Families And Many Others Impacted By This Natural Disaster; Our Prayers And Thoughts Are With All The Families Who Have Lost Loved Ones.

People Want To Be Part Of Something Larger Than Themselves. They Want To Be Part Of Something They're Really Proud Of, That They'll Fight For, Sacrifice For, That They Trust.

Early On I Realized That I Had To Hire People Smarter And More Qualified Than I Was In A Number Of Different Fields, And I Had To Let Go Of A Lot Of Decision-making. I Can't Tell You How Hard That Is. But If You've Imprinted Your Values On The People Around You, You Can Dare To Trust Them To Make The Right Moves.

Customers Must Recognize That You Stand For Something.

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.