If I Fail More Than You Do,

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

Where Do You Put The Fear When You Choose To Innovate? The Fear Is There, But You Have To Find A Place To Put It.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Just Because The Tide Is Out, Doesn't Mean There Is Less Water In The Ocean.