Ideas In Secret Die. They Need Light

It Always Feels Too Soon To Leap. But You Have To. Because That's The Moment Between You And Remarkable.

The Answer To The Question "where Do Good Ideas Come From" Is Always The Same, The Come From Bad Ideas. If You Come Up With 20 Bad Ideas You Get One Good One.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.