All Media Are Extensions Of Some Human

On Spaceship Earth There Are No Passengers; Everybody Is A Member Of The Crew. We Have Moved Into An Age In Which Everybody's Activities Affect Everybody Else.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

The Electric Light Is Pure Information. It Is A Medium Without A Message

Today The Tyrant Rules Not By Club Or Fist, But Disguised As A Market Researcher, He Shepherds His Flocks In The Ways Of Utility And Comfort.

The Percept Takes Priority Of The Concept.