I Wasn't Really That Interested In Objects.

The Artist Is Seen Like A Producer Of Commodities, Like A Factory That Turns Out Refrigerators.

In Conceptual Art The Idea Or Concept Is The Most Important Aspect Of The Work

You Shouldn't Be A Prisoner Of Your Own Ideas.

Most Ideas That Are Successful Are Ludicrously Simple. Successful Ideas Generally Have The Appearance Of Simplicity Because They Seem Inevitable. In Terms Of Idea The Artist Is Free To Even Surprise Himself. Ideas Are Discovered By Intuition.

Also, Since Art Is A Vehicle For The Transmission Of Ideas Through Form, The Reproduction Of The Form Only Reinforces The Concept. It Is The Idea That Is Being Reproduced. Anyone Who Understands The Work Of Art Owns It. We All Own The Mona Lisa.