I Want My Tombstone To Read: If

When I Go To A Bar, I Don't Go Looking For A Girl Who Knows The Capital Of Maine.

I Don't Like To Watch Golf On Television Because I Can't Stand People Who Whisper.

What We Want To Do Is Raise The Bare Minimum Amount That Will Give Us A Large Enough Microphone To Effectively Convey Our Message. Unfortunately, $20 Million Is Critical Mass In Terms Of Running An Effective Campaign In New York.

You Could Place One Product In A First-run Telecast, A Second Product What That Program Is Rerun, And A Third Product When The Show Goes Into Syndication, And Another Product When It Goes On Cable.

We Work Very, Very Hard To Find That Fine Line Where Location Is Meaningful Enough To Be Interesting To An Advertiser But Not So Intrusive That It Interrupts The Creative Flow Of The Show.