I Think That Too Ended Up Affecting

I Mean We Know That Some Choice Makes You Better Off Than No Choice. Now Do We Get Better Off If We Go From A Lot Of Choice Versus A Few Choices? And There I Think The Answer Is Much, Much, Much More Complicated.

You Know, Like, None Of Us Would Choose - No Matter Where We Are In The World - Would Choose To You Know Become A Member Of Orwell's "nineteen Eighty-four" World, But How Much Choice Is Really The Question.

If You Truly Have Expertise - And Expertise Can Be Say A Chess Master Who Has Really Mastered Something Or An Artist Or A Musician Of Some Sort You Know If You Give A Jazz Musician.

We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.

What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.