I Don't Like Things That Aren't True.

Our Intuitions, As Humans, Aren't Always Very Good. Changes That Happen Really Suddenly, On The Strength Of The Most Minor Of Input, Can Be Deeply Confusing.

To Build A Better World We Need To Replace The Patchwork Of Lucky Breaks And Arbitrary Advantages Today That Determine Success--the Fortunate Birth Dates And The Happy Accidents Of History--with A Society That Provides Opportunities For All.

Success Is Not A Random Act. It Arises Out Of A Predictable And Powerful Set Of Circumstances And Opportunities.

What Happens When Two People Talk? That Is Really The Basic Question Here, Because, That's The Basic Context In Which All Persuasion Takes Place.

It Is The New And Different That Is Always Most Vulnerable To Market Research.