I Am Prepared To Try Anything Once.

What Does The Name Virgin Mean? We Are A Company That Likes To Take On The Giants. In Too Many Businesses, These Giants Have Had Things Their Own Way. We Are Going To Have Fun Competing With Them.

Every Risk Is Worth Taking As Long As It's For A Good Cause, And Contributes To A Good Life.

When I Started Virgin From A Basement In West London, There Was No Great Plan Or Strategy. I Didn't Set Out To Build A Business Empire ... For Me, Building A Business Is All About Doing Something To Be Proud Of, Bringing Talented People Together And Creating Something That's Going To Make A Real Difference To Other People's Lives.

My General Attitude To Life Is To Enjoy Every Minute Of Every Day. I Never Do Anything With A Feeling Of, 'oh God, I've Got To Do This Today.'

And Obviously, From Our Own Personal Point Of View, The Principal Challenge Is A Personal Challenge.