I Am A Great Believer That You

Most "necessary Evils" Are Far More Evil Than Necessary.

You Can Never Go Too Far Wrong By Thinking Like A Customer Who’s New To The Business.

I've Been Lucky To Have Survived Balloon Trips, Boating Trips, You Know, A Lot Of Rather Foolish Things In My Life, So I Was Definitely Born Under A Lucky Star.

Have Fun, Work Hard And Money Will Come. Don't Waste Time - Grab Your Chances. Have A Positive Outlook On Life. When It's Not Fun, Move On.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.