Learn To Live On The Edge.

When People Are Placed In Positions Slightly Above What They Expect, They Are Apt To Excel.

Values Cannot Be Speedily Forgotten If It Is Inconvenient Or Commercially Expedient. Values Have To Have Meaning And Longevity; Otherwise They Are Valueless. You Cannot Embrace Innovation Up To A Point Or Only Sometimes. Branding Demands Commitment; Commitment To Continual Re-invention; Striking Cords With People To Stir Their Emotions; And Commitment To Imagination. It Is Easy To Be Cynical About Such Things, Much Harder To Be Successful.

You See, It's Essential That One Of Us Stays Awake During The Flight [ballon]. So, Rather Than Using The Comfortable Virgin Seats Which We Used To Cross The Atlantic, We've Asked British Airways For Two Of Theirs.

I Also Know, As An Entrepreneur Myself, You Face New Obstacles Every Day And You Need To Have The Perseverance To See Them Through.

We [virgin Group] Have Been Successful Not By Wasting Time Scrutinising Our Competitors But By Looking At Ourselves From The Point Of View Of Our Customers Do And Seeking Feedback Through Listening.