Hypotyposis Is The Rhetorical Effect By Which

I Love The Smell Of Book Ink In The Morning.

I Started To Write [the Name Of The Rose] In March Of 1978, Moved By A Seminal Idea. I Wanted To Poison A Monk.

Ugliness Is More Inventive Than Beauty. Beauty Always Follows Certain Camps. I Think It's More Amusing - Ugliness - Than Beauty.

The Book Is Like The Spoon, Scissors, The Hammer, The Wheel. Once Invented, It Cannot Be Improved. You Cannot Make A Spoon That Is Better Than A Spoon... The Book Has Been Thoroughly Tested, And It's Very Hard To See How It Could Be Improved On For Its Current Purposes.

Sometimes You Say Things With A Smile With The Precise Intention Of Making It Clear That You Are Not Being Serious, And Are Only Kidding. If I Salute A Friend With A Smile And Say, "how Are You, You Old Scoundrel!" Clearly I Don't Really Mean He's A Scoundrel.