His Unique Selling Position Was To Make

How Much Does Your Building Weigh? A Question Often Used To Challenge Architects To Consider How Efficiently Materials Were Used For The Space Enclosed.

The Impossible Happens.

Only Our Minds Are Able To Discover The Generalized Principles Operating Without Exception In Each And Every Special-experience Case Which If Detected And Mastered Will Give Knowledgeable Advantage In All Instances.

Nature Is All That We Think We Know Plus All That We Don't Know Whether Or Not We Know That We Don't Know It.

We Are Operating At An Overall Mechanical Efficiency Of Only Four Percent... Therefore, We Find That If We Increase The Overall Mechanical Efficiency To Only Twelve Percent We Can Take Care Of Everybody. That Three-fold Increase In The Overall Efficiency Can Only Be Accomplished By Redesign.