He Who Integrates Is Lost.

He Who Stands Aloof Runs The Risk Of Believing Himself Better Than Others And Misusing His Critique Of Society As An Ideology For His Private Interest. While He Gropingly Forms His Own Life In The Frail Image Of A True Existence, He Should Never Forget Its Frailty, Nor How Little The Image Is A Substitute For True Life. Against Such Awareness, However, Pulls The Momentum Of The Bourgeois Within Him.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

The Specific Is Not Exclusive: It Lacks The Aspiration To Totality.

The Aim Of Jazz Is The Mechanical Reproduction Of A Regressive Moment, A Castration Symbolism. 'give Up Your Masculinity, Let Yourself Be Castrated,' The Eunuchlike Sound Of The Jazz Band Both Mocks And Proclaims, 'and You Will Be Rewarded, Accepted Into A Fraternity Which Shares The Mystery Of Impotence With You, A Mystery Revealed At The Moment Of The Initiation Rite.

The Error In Positivism Is That It Takes As Its Standard Of Truth The Contingently Given Division Of Labor, That Between The Science And Social Praxis As Well As That Within Science Itself, And Allows No Theory That Could Reveal The Division Of Labor To Be Itself Derivative And Mediated And Thus Strip It Of Its False Authority.