In The End, Glorification Of Splendid Underdogs

Bourgeois Society Is Ruled By Equivalence. It Makes The Dissimilar Comparable By Reducing It To Abstract Quantities. To The Enlightenment, That Which Does Not Reduce To Numbers, And Ultimately To The One, Becomes Illusion.

The Dialectic Cannot Stop Short Before The Conceptsof Health And Sickness, Nor Indeed Before Their Siblings Reason And Unreason.

Whoever Is Versed In The Jargon Does Not Have To Say What He Thinks, Does Not Even Have To Think It Properly. The Jargon Takes Over This Task.

Laughing In The Cultural Industry Is Mockery Of Happiness.

The Phrase, The World Wants To Be Deceived, Has Become Truer Than Had Ever Been Intended. People Are Not Only, As The Saying Goes, Falling For The Swindle; If It Guarantees Them Even The Most Fleeting Gratification They Desire A Deception Which Is Nonetheless Transparent To Them. They Force Their Eyes Shut And Voice Approval, In A Kind Of Self-loathing, For What Is Meted Out To Them, Knowing Fully The Purpose For Which It Is Manufactured. Without Admitting It They Sense That Their Lives Would Be Completely Intolerable As Soon As They No Longer Clung To Satisfactions Which Are None At All.