Have A Go-to Pump Up Song. Mine

Starting A Business Isn't For Everyone, And It's Not What You Should Do If You Aren't Sure What Else To Do. It Requires Thick Skin And The Willingness To Carry A Great Deal Of Stress, Sometimes Alone. It's More Often A Life Of Failure Than A Life Of Success, And The Majority Of Successes Came After A Long Road Of Disappointment, And Often Shame.

Sure, You're An Intelligent And Highly Capable Individual, And You Are Learning A Lot On The Fly As You Build Your Company. But You Also Need To Come To Terms With The Fact That There Are Things You Have Chosen Not To Be An Expert In.

I Am A Big Advocate For Having An Open Discussion About Team Norms And Preferences. At The Muse, Some Of Us Like To Start Working At 7:30 A.m. Others Focus Best From 10 P.m. To 2 A.m. Create A Culture Where It's Acceptable Not To Be Working When Someone Else Is Working.

For Those Working Menial Jobs Or Putting In 100-hour Weeks For Corporations, The Lure Of Starting Your Own Business Can Seem Like A Great Way To Get More Flexibility, Upside, And Ownership.

Get Your Product In Front Of Actual, Living, Breathing Strangers. Your College Roommate's Approval Does Not Mean There's Market Demand.