Grow With Discipline. Balance Intuition With Rigor.

If You Want To Achieve Widespread Impact And Lasting Value, Be Bold.

Success Is Best When Its Shared

We Have No Patent On Anything We Do And Anything We Do Can Be Copied By Anyone Else. But You Can't Copy The Heart And The Soul And The Conscience Of The Company.

Despite The Fact That Starbucks Has Grown To Be A Large Company. We've Always Played Music In Our Stores And Has Always Acted As An Opportunity To Create A Mood In Our Stores. And Customers Started Asking, "what Song Are You Playing And Can I Buy That?" . And We Said "no." And That Was Kind Of The Catalyst For Beginning To Look At Music. We Started Out With Our Own Compilations And After The Success Of That. We Had The Courage To Say, "let's Produce Our Own Record." And The First Record Was With Ray Charles Before He Unfortunately Passed Away.

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.