I Can't Imagine A Day Without Coffee.

Great Companies That Build An Enduring Brand Have An Emotional Relationship With Customers That Has No Barrier. And That Emotional Relationship Is On The Most Important Characteristic, Which Is Trust.

I Think There Is Probably No Better Person To Aspire To Emulate Than Steve Jobs And What He Has Done At Apple In Terms Of His Leadership, His Innovation, Not Settling For Mediocrity.

I Grew Up In A Working Class Family Where There Was No Health Insurance. I Saw First Hand The Fracturing Of The American Dream And The Bitterness That Comes When There Is No Hope And A Lot Of Despair. So I Wanted To Build The Company, In A Sense, That My Father Never Got A Chance To Work For.

Victory Is Much More Meaningful When It Comes Not Just From One Person, But From The Joint Achievements Of Many.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart. They Are Real And Sustainable. Their Foundations Are Stronger Because They Are Built With The Strength Of The Human Spirit, Not An Ad Campaign. The Companies That Are Lasting Are Those That Are Authentic.