I Can't Imagine A Day Without Coffee.

Everyone Must Have A Shot At The American Dream.

While Their Service Is Ending, Our Responsibility Is Just Beginning!

I Think There Is Probably No Better Person To Aspire To Emulate Than Steve Jobs And What He Has Done At Apple In Terms Of His Leadership, His Innovation, Not Settling For Mediocrity.

When I First Discovered In The Early 1980s The Italian Espresso Bars In My Trip To Italy, The Vision Was To Re-create That For America - A Third Place That Had Not Existed Before. Starbucks Re-created That In America In Our Own Image; A Place To Go Other Than Home Or Work. We Also Created An Industry That Did Not Exist: Specialty Coffee.

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?