Great Marketers Don't Make Stuff. They Make

By Being Remarkable, Being Genuine, You Can Be Worth Connecting With. And You Don't Have To Have It Figured Out Perfectly The First Time - You Can Adjust.

Good Marketers Measure.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.

Speak Up. Not Just Tomorrow, But Every Day.