Good Marketers Measure.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.