Google Will Fulfill Its Mission Only When

I Think It Is Often Easier To Make Progress On Mega-ambitious Dreams. I Know That Sounds Completely Nuts. But, Since No One Else Is Crazy Enough To Do It, You Have Little Competition. There Are So Few People This Crazy That I Feel Like I Know Them All By First Name. They All Travel As If They Are Pack Dogs And Stick To Each Other Like Glue. The Best People Want To Work The Big Challenges.

Part Of Our Brand Is That We're Pretty Understated In What We Do. If You Look At Other Technology Companies, They Might Preannounce Things, And It Will Be A Couple Years Before They Really Happen, And They Don't Happen In The Way They Said They Would.

It Is Often Easier To Make Progress On Mega-ambitious Dreams. ... Since No One Else Is Crazy Enough To Do It, You Have Little Competition.

Almost Everyone Who Has Had An Idea That's Somewhat Revolutionary Or Wildly Successful Was First Told They're Insane.

You Don't Need To Have A 100-person Company To Develop That Idea.