You Can Be Serious Without A Suit

If We Were Motivated By Money, We Would Have Sold The Company A Long Time Ago And Ended Up On A Beach.

As We Transition From One Screen To Multiscreens, Google Has Enormous Opportunities To Innovate And Drive Ever Higher Monetization. Just Like Search In 2000.

We Don't Have As Many Managers As We Should, But We Would Rather Have Too Few Than Too Many.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

I Have Always Believed That Technology Should Do The Hard Work - Discovery, Organization, Communication - So Users Can Do What Makes Them Happiest: Living And Loving, Not Messing With Annoying Computers! That Means Making Our Products Work Together Seamlessly.