You Can Be Serious Without A Suit

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

I Have A Simple Algorithm, Which Is, Wherever You See Paid Researchers Instead Of Grad Students, That's Not Where You Want To Be Doing Research.

If You Can Run The Company A Bit More Collaboratively, You Get A Better Result, Because You Have More Bandwidth And Checking And Balancing Going On.

If We Were Motivated By Money, We Would Have Sold The Company A Long Time Ago And Ended Up On A Beach.

You May Think Using Google's Great, But I Still Think It's Terrible.