Good Website Practice And Optimizing For Conversion

Everyone Knows What Search Engines Are. But Relatively Few Know How To Use Them Effectively.

In Direct Navigation, Users Type Exactly What They Are Looking For In The Browser's Web Address Field. This Could Be The Exact Domain Name Or Web Address. Millions Of People Do This, Emphasizing The Need For On- And Off-line Marketing And Branding.

I Have 5 Teenage Daughters, And I Learned The Hard Way - It's Difficult To Talk To Any Person Under The Age Of 25 Without The Presence Of A Cell Phone.

Relevance Is A Search Engine's Holy Grail. People Want Results That Are Closely Connected To Their Queries.

I Ended Up Buying Business.com For $150,000 Because I Wanted To Make It A Magazine. It Would Have Been A 'time'-type Magazine: How To Do Business On The Internet. And I Was Offered A Lot Of Money For That Domain. I Played Two Buyers Against Each Other.