Many People Bypass Search Engines Altogether And

Corporations Invest In Sophisticated Crm, Or Customer Relationship Management, Programs To Effectively Oversee Their Relationship With Their Customers At Every Point During The Buying Process.

Relevance Is A Search Engine's Holy Grail. People Want Results That Are Closely Connected To Their Queries.

The Purpose Of Driving Traffic To Your Online Business Is To Get Customers. Once A Prospect Lands On Your Site, You Still Have To Convert That Prospect Into A Buyer.

Many People Bypass Search Engines Altogether And Still Find What They're Looking For Online. These Internet Surfers Are Using Direct Navigation.

Traditional Horizontal Search Engines Cannot Always Identify The Target Audience, Niche Or Vertical Industry Of A Page Or Site. Vertical Search Engines Address This Issue By The Nature Of Their Design. They Identify Sites According To More Specific Criteria And Sometimes Even By Human Input.