Good Marketing Speaks To Human Beings -

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

Work Hard To Seem Infallible And Others Will Work To Find Our Flaws. Admit Our Shortcomings And Others Will Work To Help Us Be Infallible.

What You Do Simply Proves What You Believe.

Academic Experts May Not Be Good At Doing What They Are Experts In Themselves, But They Are Good At Explaining The Subject Matter To Others. They Write Books, Teach Courses And Offer Lessons And Give Steps Others Can Follow.