Following The Well-lit Path, Offers Little In

Giving People What They Want Isn't Always What They Want.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Most Of Your Competition Spend Their Days Looking Forward To Those Rare Moments When Everything Goes Right. Imagine How Much Leverage You Have If You Spend Your Time Maximizing Those Common Moments When It Doesn't.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

A Well-defined Backup Plan Is Sabotage Waiting To Happen. Why Push Through The Dip, Why Take The Risk, Why Blow It All When There's The Comfortable Alternative Instead? The People Who Break Through Usually Have Nothing To Lose, And They Almost Never Have A Backup Plan.