First We Build The Tools, Then They

The Family Circle Has Widened. The Worldpool Of Information Fathered By The Electric Media--movies, Telstar, Flight--far Surpassesany Possible Influence Mom And Dad Can Now Bring To Bear. Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

I Don't Want Them To Believe Me, I Just Want Them To Think.

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

All Media Work Us Over Completely.

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.