Face The Thing That Seems Overwhelming And

Let's Fill Our Minds With Thoughts Of Peace, Courage, Health, And Hope, For "our Life Is What Our Thoughts Make It."

Give Honest And Sincere Appreciation.

Talk In Terms Of The Other Person's Interests.

How Often We All Have Heard Speakers Begin By Calling The Attention Of The Audience To Their Lack Of Preparation Or Lack Of Ability. If You Are Not Prepared, The Audience Will Probably Discover It Without Your Assistance.

Thousands Of Salespeople Are Pounding The Pavements Today, Tired, Discouraged And Underpaid. Why? Because They Are Always Thinking Only Of What They Want. They Don't Realize That Neither You Nor I Want To Buy Anything. If We Did, We Would Go Out And Buy It. But Both Of Us Are Eternally Interested In Solving Our Problems. And If Salespeople Can Show Us How Their Services Or Merchandise Will Help Us Solve Our Problems, They Won't Need To Sell Us. We'll Buy. And Customers Like To Feel That They Are Buying - Not Being Sold.