Experts Don't Know Exactly Where The Boundaries

Some Memories Come With A Very Compelling Sense Of Truth About Them. And That Happens To Be The Case Even With Memories That Are Not True.

Economists Think About What People Ought To Do. Psychologists Watch What They Actually Do.

If People Are Failing, They Look Inept. If People Are Succeeding, They Look Strong And Good And Competent. That's The 'halo Effect.' Your First Impression Of A Thing Sets Up Your Subsequent Beliefs. If The Company Looks Inept To You, You May Assume Everything Else They Do Is Inept.

We're Not Aware Of Changing Our Minds Even When We Do Change Our Minds. And Most People, After They Change Their Minds, Reconstruct Their Past Opinion - They Believe They Always Thought That.

Our Memory Tells Us Stories, That Is, What We Get To Keep From Our Experiences Is A Story.