Design Can Be Art. Design Can Be

Design Is Everything. Everything!

Pictures, Abstract Symbols, Materials, And Colors Are Among The Ingredients With Which A Designer Or Engineer Works. To Design Is To Discover Relationships And To Make Arrangements And Rearrangements Among These Ingredients.

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Don't Try To Be Original; Just Try To Be Good.

Graphic Design, Which Evokes The Symmetria Of Vituvius, The Dynamic Symmetry Of Hambidge, The Asymmetry Of Mondrian; Which Is A Good Gestalt, Generated By Intuition Or By Computer, By Invention Or By A System Of Coordinates, Is Not Good Design If It Does Not Communicate.