Design Can Be Art. Design Can Be

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.

Design Is The Method Of Putting Form And Content Together. Design, Just As Art, Has Multiple Definitions; There Is No Single Definition. Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

Pictures, Abstract Symbols, Materials, And Colors Are Among The Ingredients With Which A Designer Or Engineer Works. To Design Is To Discover Relationships And To Make Arrangements And Rearrangements Among These Ingredients.

Simplicity Is Not The Goal. It Is The By-product Of A Good Idea And Modest Expectations.