Every Ad Is An Investment In The

I Always Use My Clients' Products. This Is Not Toady-ism, But Elementary Good Manners.

Good Products Can Be Sold By Honest Advertising. If You Don't Think The Product Is Good, You Have No Business To Be Advertising It.

It Takes Uncommon Guts To Stick To One Style In The Face Of All The Pressures To 'come Up With Something New' Every Six Months. It Is Tragically Easy To Be Stampeded Into Change. But Golden Rewards Await The Advertiser Who Has The Brains To Create A Coherent Image, And The Stability To Stick With It Over A Long Period.

The Best Idea Is The Simplest.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.