Enthusiasm Is The Sparkle In Your Eyes,

Mediocrity Is The Worst Enemy Of Prosperity.

Money Doesn't Change Men. It Merely Unmasks Them.

A Dollar Put Into A Book And A Book Mastered Might Change The Whole Course Of A Boy's Life. It Might Easily Be The Beginning Of The Development Of Leadership That Would Carry The Boy Far In Service To His Fellow Men.

Those Who Believe They Can Do Something And Those Who Believe They Can't Are Both Right.

We Have Never Considered Any Costs As Fixed. Therefore We First Reduce The Price To A Point Where We Believe More Sales Will Result. Then We Go Ahead And Try To Make The Price. We Do Not Bother About The Costs. The New Price Forces The Cost Down.