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Engineers Are Not The Only Professional Designers. Everyone Designs Who Devises Courses Of Action Aimed At Changing Existing Situations Into Preferred Ones. The Intellectual Activity That Produces Material Artefacts Is No Different Fundamentally From The One That Prescribes Remedies For A Sick Patient Or The One That Devises A New Sales Plan For A Company Or A Social Welfare Policy For A State.
-Herbert Simon
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Engineers Are Not The Only Professional Designers.

Herbert Simon
Engineers Are Not The Only Professional Designers. Everyone Designs Who Devises Courses Of Action Aimed At Changing Existing Situations Into Preferred Ones. The Intellectual Activity That Produces Material Artefacts Is No Different Fundamentally From The One That Prescribes Remedies For A Sick Patient Or The One That Devises A New Sales Plan For A Company Or A Social Welfare Policy For A State.
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