Emphasize Strengths, Don't Fix Weaknesses.

Companies That Start By Redesigning The Economics Of An Industry Often Finish By Redesigning The Whole Industry-and Owning It.

I'm Often Asked How I Define "success." It's An Overused Term, But I Fundamentally View This Elusive Beast As A Combination Of Two Things - Achievement And Appreciation. One Isn't Enough: Achievement Without Appreciation Makes You Ambitious But Miserable. Appreciation Without Achievement Makes You Unambitious But Happy.

Online I See People Committing 'social Media Suicide' All The Time By One Of Two Ways. Firstly By Responding To All Criticism, Meaning You're Never Going To Find Time To Complete Important Milestones Of Your Own, And By Responding To Things That Don't Warrant A Response. This Lends More Credibility By Driving Traffic.

Simplicity Requires Ruthlessness.

At Its Core, I Don't View Facebook As A Social Network. I Think It Could Become The Driver's License Of The Internet. And Beyond That, It Can Become The Pipes And The Plumbing Upon What Most Of The Internet Is Built. I Think It's Very Well Positioned.