Effort Is Its Own Reward If You

The Reason Business Writing Is Horrible Is That People Are Afraid. Afraid To Say What They Mean, Because They Might Be Criticized For It. Afraid To Be Misunderstood, To Be Accused Of Saying What They Didn't Mean, Because They Might Be Criticized For It.

We Long To Connect, All Of Us. We Long To Be Noticed, To Be Cared For, To Matter. Generosity Is The Invisible Salve On Our Wound Of Loneliness, One That Benefits Both Sides, Over And Over Again.

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Great Marketers Don't Make Stuff. They Make Meaning.

Strategic Quitting Is The Secret Of Successful Organizations